Actica

Multifunctional Therapy Table Brand Strategy + Identity

Stratégie et image de marque, uLaval

The goal was to develop a complete brand strategy, identity, and collateral for a start-up launching their line of multifunctional tables for multi-service sports therapy clinics. The company wants to launch their products and make their mark in the Quebec therapeutic table market. Their mission is to offer quality products that can be easily adjusted to the customer's needs to adequately respond to any type of treatment. 

Brand positioning = multifunctional // Brand promise = adapted